Every EU grant agreement carries dissemination, communication and exploitation obligations, and every one of them is reported on. A plan written in month three and never opened again is the most common reason a reviewer marks this section down. We write it as a working document and then run it.
What the deliverable has to contain
Horizon Europe asks for three distinct things under one heading, and evaluators notice when a proposal blurs them: dissemination to the research community, communication to everyone else, and exploitation of the results. The plan we write separates them and gives each one an owner, a channel and a number.
- Audience map: research community, industry, policy, patients or end users, each with what it needs to hear and when
- Channel selection per audience, with the effort each one actually costs
- Key exploitable results, ownership and the route to market or to policy
- Indicators that can be counted from the outside — publications, downloads, event attendance, reach — with baselines and targets
- A schedule anchored to the work packages, not to the calendar
What we run once the plan exists
Project identity and website, the social accounts and the material behind them, the conference and workshop presence, the newsletter, and the periodic reporting of indicators against the targets set in the proposal. Where a project needs an open-access or data-management route, we write that alongside.
The work is normally budgeted as a work package inside the project, which means it is charged to the grant rather than to the coordinator.
Previous experience
Most dissemination work is delivered inside a funded project and reported through its deliverables. The public, independently checkable account is on the previous experience page.